Privacy policy
Privacy Policy
1. An overview of data protection
General information
The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit this website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy.
Data recording on this website
Who is the responsible party for the recording of data on this website (i.e. the “controller”)?
The data on this website is processed by the operator of the website, whose contact information is available under section “Information Required by Law” on this website.
How do we record your data?
We collect your data as a result of your sharing of your data with us. This may, for instance be information you enter into our contact form.
Our IT systems automatically record other data when you visit our website. This data comprises primarily technical information (e.g. web browser, operating system or time the site was accessed). This information is recorded automatically when you access this website.
What are the purposes we use your data for?
A portion of the information is generated to guarantee the error free provision of the website. Other data may be used to analyse your user patterns.
What rights do you have as far as your information is concerned?
You have the right to receive information about the source, recipients and purposes of your archived personal data at any time without having to pay a fee for such disclosures. You also have the right to demand that your data are rectified or eradicated. Please do not hesitate to contact us at any time under the address disclosed in section “Information Required by Law” on this website if you have questions about this or any other data protection related issues. You also have the right to log a complaint with the competent supervising agency.
Moreover, under certain circumstances, you have the right to demand the restriction of the processing of your personal data. For details, please consult the Data Protection Declaration under section “Right to Restriction of Data Processing.”
Analysis tools and tools provided by third parties
We use analytics and advertising technologies that may process personal and pseudonymous data. Details of the purposes, legal bases, recipients and your choices are provided in the following sections.
You have the option to object to such analyses or you can prevent their performance by not using certain tools. For detailed information about the tools and about your options to object, please consult our Data Protection Declaration below.
2. Shopify hosting and platform services
Our online store is hosted by Shopify. Our platform provider is Shopify International Limited, Ireland. Shopify processes contact details, billing and delivery addresses, order and payment-related information, account information, IP addresses, device information and interactions with our store to operate the website, checkout and customer accounts and to support order processing and security.
We process data needed for purchases and pre-contractual requests under Article 6(1)(b) GDPR, for legal obligations under Article 6(1)(c) GDPR, and for secure and reliable operation and fraud prevention under Article 6(1)(f) GDPR. Where consent is required for optional analytics, personalization or advertising, the legal basis is Article 6(1)(a) GDPR. Access to or storage of information on your device is subject to Section 25 TDDDG; consent is required unless a statutory exception applies.
For processing on our behalf, Shopify acts under its Data Processing Addendum. Data may be processed by Shopify affiliates and service providers outside the European Economic Area, including in Canada and the United States. Applicable safeguards include adequacy decisions, where applicable, and standard contractual clauses. Details are provided in Shopify's Data Processing Addendum.
Shopify Network Intelligence
Shopify Network Intelligence is enabled for our store. Shopify combines information from interactions with our store, other merchants and Shopify to provide enhanced services, including personalization, analytics and advertising. Information is shared with Shopify and its service providers, which may be located in other countries. For these enhanced services, Shopify also acts as an independent controller, as described in its Data Processing Addendum. Other merchants do not receive access to our customer records through this feature.
Where required, use of data for optional tracking and personalized advertising requires your consent. You can withdraw consent without affecting the lawfulness of prior processing. Information about Shopify's processing, retention criteria and your rights is available in the Shopify Consumer Privacy Policy. To exercise applicable withdrawal, objection and opt-out rights with Shopify, visit the Shopify Privacy Portal. You may also contact us at privacy@attirethestudio.com.
3. General information and mandatory information
Data protection
The operators of this website and its pages take the protection of your personal data very seriously. Hence, we handle your personal data as confidential information and in compliance with the statutory data protection regulations and this Data Protection Declaration.
Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we collect as well as the purposes we use this data for. It also explains how, and for which purpose the information is collected.
We herewith advise you that the transmission of data via the Internet (i.e. through e-mail communications) may be prone to security gaps. It is not possible to completely protect data against third party access.
Information about the responsible party (referred to as the “controller” in the GDPR)
The data processing controller on this website is:
Attire Studio GmbH
Am Häg 10
25436 Moorrege
Phone: +494122 - 4099715
E-mail: privacy@attirethestudio.com
The controller is the natural person or legal entity that single-handedly or jointly with others makes decisions as to the purposes of and resources for the processing of personal data (e.g. names, e-mail addresses, etc.).
Revocation of your consent to the processing of data
A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us. To do so, all you are required to do is sent us an informal notification via e-mail. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.
Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR)
IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6 SECT. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING BASED ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF DATA IS BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN OBJECTION, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA, THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF THE PROCESSING IS THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION PURSUANT TO ART. 21 SECT. 1 GDPR).
IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING, YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION PURSUANT TO ART. 21 SECT. 2 GDPR).
Right to log a complaint with the competent supervisory agency
In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory agency, in particular in the member state where they usually maintain their domicile, place of work or at the place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other administrative or court proceedings available as legal recourses.
Right to data portability
You have the right to demand that we hand over any data we automatically process on the basis of your consent or in order to fulfil a contract be handed over to you or a third party in a commonly used, machine readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.
SSL and/or TLS encryption
For security reasons and to protect the transmission of confidential content, such as purchase orders or inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption programme. You can recognise an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.
If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.
Encrypted payment transactions on this website
If you are under an obligation to share your payment information (e.g. account number if you give us the authority to debit your bank account) with us after you have entered into a fee-based contract with us, this information is required to process payments.
Payment transactions using common modes of paying (Visa/MasterCard, debit to your bank account) are processed exclusively via encrypted SSL or TLS connections. You can recognise an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.
If the communication with us is encrypted, third parties will not be able to read the payment information you share with us.
Information about, rectification and eradication of data
Within the scope of the applicable statutory provisions, you have the right to at any time demand information about your archived personal data, their source and recipients as well as the purpose of the processing of your data. You may also have a right to have your data rectified or eradicated. If you have questions about this subject matter or any other questions about personal data, please do not hesitate to contact us at any time at the address provided in section “Information Required by Law.”
Right to demand processing restrictions
You have the right to demand the imposition of restrictions as far as the processing of your personal data is concerned. To do so, you may contact us at any time at the address provided in section “Information Required by Law.” The right to demand restriction of processing applies in the following cases:
- In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data.
- If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data in lieu of demanding the eradication of this data.
- If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead of its eradication.
- If you have raised an objection pursuant to Art. 21 Sect. 1 GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of the processing of your personal data.
If you have restricted the processing of your personal data, these data – with the exception of their archiving – may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to protect the rights of other natural persons or legal entities or for important public interest reasons cited by the European Union or a member state of the EU.
Rejection of unsolicited e-mails
We herewith object to the use of contact information published in conjunction with the mandatory information to be provided in section “Information Required by Law” to send us promotional and information material that we have not expressly requested. The operators of this website and its pages reserve the express right to take legal action in the event of the unsolicited sending of promotional information, for instance via SPAM messages.
4. Recording of data on this website
Cookies and similar technologies
We use cookies and similar technologies. Cookies are small files stored on your device. Session cookies are generally deleted when the browser session ends; persistent cookies remain until they expire or are deleted. The duration depends on the cookie and your browser settings.
Under Section 25(2) TDDDG, consent is not required for storage of or access to information on your device where the sole purpose is transmitting a communication over a public telecommunications network, or where this is strictly necessary to provide a digital service that you have expressly requested, such as the shopping cart function. Other storage and access, particularly for optional analytics and advertising, require your prior consent under Section 25(1) TDDDG. Embedded videos are not automatically exempt: the purpose and necessity of each storage or access operation must be assessed separately.
Any subsequent processing of personal data also requires a legal basis under the GDPR. Depending on the purpose, this may be Article 6(1)(b) GDPR for processing necessary to provide a requested contractual service, Article 6(1)(f) GDPR for necessary processing based on a legitimate interest, or Article 6(1)(a) GDPR for consent-based processing. A legitimate interest does not replace consent required for device storage or access under Section 25 TDDDG. Details of the purposes, providers and legal bases for individual services are provided in the relevant sections of this policy.
You may decline optional cookies and tracking and withdraw consent with effect for the future. Withdrawal does not affect the lawfulness of processing before withdrawal. For assistance, contact privacy@attirethestudio.com. You can also manage or delete cookies in your browser settings; blocking necessary cookies may limit requested functions. Deleting cookies alone does not necessarily stop other tracking technologies. This privacy policy does not itself constitute consent.
Server log files
The provider of this website and its pages automatically collects and stores information in so-called server log files, which your browser communicates to us automatically. The information comprises:
- The type and version of browser used
- The used operating system
- Referrer URL
- The hostname of the accessing computer
- The time of the server inquiry
- The IP address
This data is not merged with other data sources.
This data is recorded on the basis of Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in the technically error free depiction and the optimization of the operator’s website. In order to achieve this, server log files must be recorded.
Contact form
If you submit inquiries to us via our contact form, the information provided in the contact form as well as any contact information provided therein will be stored by us in order to handle your inquiry and in the event that we have further questions. Service providers supporting our website and email communication may process this information to help us handle your inquiry. For email communication, we use Google Workspace as described below.
The processing of these data is based on Art. 6 para. 1 lit. b GDPR, if your request is related to the execution of a contract or if it is necessary to carry out pre-contractual measures. In all other cases the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 Para. 1 lit. f DSGVO) or on your agreement (Art. 6 Para. 1 lit. a DSGVO) if this has been requested.
The information you have entered into the contact form shall remain with us until you ask us to eradicate the data, revoke your consent to the archiving of data or if the purpose for which the information is being archived no longer exists (e.g. after we have concluded our response to your inquiry). This shall be without prejudice to any mandatory legal provisions – in particular retention periods.
Contact by email, telephone or fax
When you contact us, we process your name, contact details, the content of your request and any attachments to respond to you and handle related follow-up questions. For inquiries concerning an order or steps before entering into a contract, the legal basis is Article 6(1)(b) GDPR. For other inquiries, it is Article 6(1)(f) GDPR, based on our legitimate interest in effective customer communication. Statutory retention obligations are based on Article 6(1)(c) GDPR.
Email communication using Google Workspace
We use Gmail within Google Workspace to send, receive and store business email. Google therefore processes email addresses, message contents, attachments and associated technical delivery data to provide the email service. Google and its subprocessors may process data outside the European Economic Area, including in the United States. Google describes its processor obligations, subprocessors and applicable international transfer safeguards in its Cloud Data Processing Addendum. This includes standard contractual clauses where applicable.
We retain correspondence for as long as needed to handle the inquiry and any related follow-up, unless statutory retention obligations or the establishment, exercise or defence of legal claims require longer retention. Once these purposes and obligations no longer apply, the data is deleted. For questions about your data or to exercise your rights, contact privacy@attirethestudio.com.
Customer accounts
We offer Shopify customer accounts with email and password sign-in. We process your registration and login information, contact details, saved addresses and associated order history to provide and administer the account, authenticate access, display your orders and allow you to manage your addresses. We may send necessary service messages concerning account access or changes to the account service.
The legal basis for processing that is necessary to provide the customer account you request is Article 6(1)(b) GDPR. Processing necessary to protect accounts and prevent misuse is based on Article 6(1)(f) GDPR, reflecting our legitimate interest in secure operation. Statutory record-keeping obligations are based on Article 6(1)(c) GDPR. Creating or using an account does not itself constitute consent to newsletters, advertising or optional tracking; these activities require their own applicable legal basis and are described separately in this policy.
Our accounts are provided through Shopify. Details of Shopify processing and international transfers are set out in section 2 above. We also offer the optional Sign in with Shop feature. If you choose it, Shopify authenticates you through your Shop account and shares the information shown in the sign-in prompt, such as your name and email address, with our store. Further information about Shopify processing in connection with Shop is available in the Shopify Consumer Privacy Policy.
Account information is retained for as long as needed to provide the account. You can request closure of your customer account and deletion of associated personal data by contacting privacy@attirethestudio.com. Account closure does not automatically delete order records or other information that must be retained to comply with statutory obligations or to establish, exercise or defend legal claims. Such information is retained only for the applicable purpose and retention period.
5. Social media
Social media links and sharing links
Our website contains links to our social media profiles, including Facebook, Instagram, Pinterest and LinkedIn. These profile links take you to the respective platform when you click them. Certain pages also offer sharing links, such as a Facebook sharing link, which open the platform so that you can choose whether to share the page.
When you follow a profile or sharing link, the platform may receive information such as your IP address, browser information and the referring page, depending on your browser settings. If you are logged into the platform, it may associate your visit or sharing activity with your account. The respective platform processes this information under its own privacy policy and account settings. Please consult those policies for information on processing purposes, retention, international transfers and your rights.
This description concerns profile and sharing links. Our separate use of Meta Pixel, advanced matching and Conversions API for advertising and measurement is described in section 6 below. The presence of ordinary social media links does not mean that no data is transmitted through those separate advertising technologies.
6. Analysis tools and advertising
Google Analytics 4
We use Google Analytics 4 (GA4), provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to understand use of our online store and improve its content and performance. Data can include page views, interactions, purchase events, referral sources, device and browser information, approximate location and pseudonymous identifiers. Pseudonymous data is not necessarily anonymous.
The legal basis for consent-based analytics is Article 6(1)(a) GDPR. Storage of or access to information on your device for optional analytics requires consent under Section 25(1) TDDDG. You may withdraw consent with effect for the future through the website’s privacy choices or by contacting privacy@attirethestudio.com. This notice does not itself constitute consent.
According to Google, GA4 does not log or store individual IP addresses of users in the EU, Switzerland or the UK. For traffic from these regions, IP addresses are used to derive approximate location and then discarded before further processing. This does not mean that all other Analytics data is anonymous.
Our GA4 property is configured to retain event data for 2 months and user data for 14 months. The reset-on-new-activity option is enabled: new activity restarts the retention period for the user identifier, so recurring activity can extend its retention. Data reaching the applicable retention limit is deleted through Google’s monthly deletion process. These settings do not limit the retention of standard aggregated reports. Further details are available in Google’s data retention documentation.
Google processes Analytics data under its applicable Data Processing Terms. Processing may take place outside the European Economic Area, including in the United States. Applicable transfer safeguards are described in Google’s terms. Further information about processing and your rights is available in Google’s Privacy Policy. Google also offers an Analytics opt-out browser add-on for supported browsers.
Google Analytics Remarketing
This website uses the functions of Google Analytics Remarketing in combination with the functions of Google Ads and Google DoubleClick, which work on all devices. The provider of these solutions is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
This function makes it possible to connect the advertising target groups generated with Google Analytics Remarketing with the functions of Google Ads and Google DoubleClick, which work on all devices. This makes it possible to display interest-based customized advertising messages, depending on your prior usage and browsing patterns on a device (e.g. cell phone) in a manner tailored to you as well as on any of your devices (e.g. tablet or PC).
If you have given us pertinent consent, Google will connect your web and app browser progressions with your Google account for this purpose. As a result, it is possible to display the same personalized advertising messages on every device you log into with your Google account.
To support this function, Google Analytics records Google authenticated IDs of users that are temporarily connected with our Google Analytics data to define and compile the target groups for the ads to be displayed on all devices.
You have the option to permanently object to remarketing/targeting across all devices by deactivating personalized advertising. To do this, please follow this link: https://www.google.com/settings/ads/onweb/.
The consolidation of the recorded data in your Google account shall occur exclusively based on your consent, which you may give to Google and also revoke there (Art. 6 Sect. 1 lit. a GDPR). Data recording processes that are not consolidated in your Google account (for instance because you do not have a Google account or have objected to the consolidation of data), the recording of data is based on Art. 6 Sect. 1 lit. f GDPR. The legitimate interest arises from the fact that the operator of the website has a legitimate interest in the anonymized analysis of website visitor for advertising purposes.
For further information and the pertinent data protection regulations, please consult the Data Privacy Policies of Google at: https://policies.google.com/technologies/ads?hl=en.
Google Ads and Google Conversion Tracking
This website uses Google Ads. Google Ads is an online promotional program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
In conjunction with Google Ads, we use a tool called Conversion Tracking. If you click on an ad posted by Google, a cookie for Conversion Tracking purposes will be placed. Cookies are small text files the web browser places on the user’s computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we will be able to recognise that the user has clicked on an ad and has been linked to this page.
A different cookie is allocated to every Google Ads customer. These cookies cannot be tracked via websites of Google Ads customers. The information obtained with the assistance of the Conversion cookie is used to generate Conversion statistics for Google Ads customers who have opted to use Conversion Tracking. The users receive the total number of users that have clicked on their ads and have been linked to a page equipped with a Conversion Tracking tag. However, they do not receive any information that would allow them to personally identify these users. If you do not want to participate in tracking, you have the option to object to this use by easily deactivating the Google Conversion Tracking cookie via your web browser under user settings. If you do this, you will not be included in the Conversion Tracking statistics.
The storage of “Conversion” cookies and the use of this tracking tool are based on Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of user patterns, in order to optimize the operator’s web offerings and advertising. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.
To review more detailed information about Google Ads and Google Conversion Tracking, please consult the Data Privacy Policies of Google at: https://policies.google.com/privacy?hl=en.
You can set up your browser in such a manner that you will be notified anytime cookies are placed and you can permit cookies only in certain cases or exclude the acceptance of cookies in certain instances or in general and you can also activate the automatic deletion of cookies upon closing of the browser. If you deactivate cookies, the functions of this website may be limited.
Google DoubleClick
This website uses features of Google DoubleClick. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (hereinafter “DoubleClick”).
DoubleClick is used to show you interest-based ads across the Google Network. Advertisements can be tailored to the interests of the viewer using DoubleClick. For example, our ads may appear in Google search results or in banners associated with DoubleClick.
DoubleClick must be able to recognize the respective viewer in order to be able to display interest-based advertising to users. For this purpose, a cookie is stored in the user's browser, behind which the websites visited by the user, clicks and various other information are stored. This information is aggregated into a pseudonymous user profile to display interest-based advertising to the user concerned.
The use of Google DoubleClick takes place in the interest of targeted advertising measures. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.
You can set your browser so that it no longer stores cookies. However, this can restrict the accessible functions of websites. It should also be noted that DoubleClick may also use other technologies to create user profiles. Disabling cookies therefore does not guarantee that user profiles will no longer be created.
For further information on how to object to the advertisements displayed by Google, please see the following links: https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.
Meta Pixel, advanced matching and Conversions API
We use the Facebook and Instagram by Meta integration in Shopify with the Maximum data-sharing setting. This includes the Meta Pixel, advanced matching and Conversions API. The provider for European users is Meta Platforms Ireland Limited, Ireland.
These tools help measure advertising results, understand shopping activity and improve ad targeting. Events can include page and product views, searches, additions to the cart, checkout steps and purchases. Depending on the event and available information, data shared can include IP address, device and browser information, identifiers, product and order details, name, location, email address and phone number. Advanced matching enables customer information to be matched with Meta accounts. The data is not necessarily anonymous.
The Pixel operates in the browser; the Conversions API also enables transmission between Shopify and Meta servers. A browser ad blocker therefore does not necessarily prevent server-side transmission. Meta may associate the information with your Facebook or Instagram account and use it as described in its privacy policy.
Processing for advertising measurement and personalized advertising requires your consent under Article 6(1)(a) GDPR. Consent under Section 25(1) TDDDG is also required for non-essential storage of or access to information on your device. You may withdraw consent with effect for the future through the website’s privacy choices or by contacting privacy@attirethestudio.com. This notice does not itself constitute consent.
Responsibilities for processing are described in the Meta Business Tools Terms and, for joint processing covered by that arrangement, the Controller Addendum. Processing may involve transfers outside the European Economic Area, including to the United States. Details about Meta’s purposes, retention criteria, transfer safeguards and your rights are available in the Meta Privacy Policy. You can also manage advertising preferences in your Meta account.
7. Newsletter
Klaviyo newsletter delivery and analysis
We use Klaviyo, Inc., USA, to manage subscriptions and send our newsletters. We share your email address, any voluntarily provided subscription details, consent records and newsletter interaction data with Klaviyo for these purposes. Newsletter registration uses a confirmation email (double opt-in). Newsletter delivery is based on your consent under Article 6(1)(a) GDPR.
We use opening and click tracking to measure newsletter performance and improve the relevance of our communications. Tracking pixels and tracked links can record whether and when a message is opened or a link is clicked, together with technical information such as IP address and device or browser information. These events can be linked to your subscriber profile; they are not necessarily anonymous. Email privacy protections and automated security checks can affect the accuracy of these measurements.
Consent is required for individualized newsletter tracking where applicable under Article 6(1)(a) GDPR and Section 25 TDDDG. This privacy notice does not itself constitute consent. You can withdraw consent at any time with effect for the future by contacting privacy@attirethestudio.com. You can stop newsletter delivery using the unsubscribe link in each newsletter. Withdrawal does not affect the lawfulness of processing before withdrawal.
Subscription data is used for newsletter delivery while you remain subscribed. After withdrawal, data no longer needed for another lawful purpose is deleted or anonymized. Limited consent records may be retained where necessary to demonstrate compliance or establish, exercise or defend legal claims. Your email address and suppression status may be retained to prevent further unwanted mailings under Article 6(1)(f) GDPR. Data held for separate purposes, such as statutory order-record retention, is not affected by unsubscribing.
Klaviyo processes subscriber data on our behalf under its Data Processing Agreement. Processing may take place in the United States and other countries where its subprocessors operate. Klaviyo states that eligible transfers rely on the EU-US Data Privacy Framework and, where that mechanism does not apply, on EU standard contractual clauses as set out in that agreement. Further information is available in the Klaviyo Privacy Center.
8. Plug-ins and Tools
YouTube with expanded data protection integration
Our website embeds videos of the website YouTube. The website operator is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We use YouTube in the expanded data protection mode. According to YouTube, this mode ensures that YouTube does not store any information about visitors to this website before they watch the video. Nevertheless, this does not necessarily mean that the sharing of data with YouTube partners can be ruled out as a result of the expanded data protection mode. For instance, regardless of whether you are watching a video, YouTube will always establish a connection with the Google DoubleClick network.
As soon as you start to play a YouTube video on this website, a connection to YouTube’s servers will be established. As a result, the YouTube server will be notified, which of our pages you have visited. If you are logged into your YouTube account while you visit our site, you enable YouTube to directly allocate your browsing patterns to your personal profile. You have the option to prevent this by logging out of your YouTube account.
Furthermore, after you have started to play a video, YouTube will be able to place various cookies on your device. With the assistance of these cookies, YouTube will be able to obtain information about our website's visitors. Among other things, this information will be used to generate video statistics with the aim of improving the user-friendliness of the site and to prevent attempts to commit fraud. These cookies will stay on your device until you delete them.
Under certain circumstances, additional data processing transactions may be triggered after you have started to play a YouTube video, which are beyond our control.
The use of YouTube is based on our interest in presenting our online content in an appealing manner. Pursuant to Art. 6 Sect. 1 lit. f GDPR, this is a legitimate interest. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.
For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy under: https://policies.google.com/privacy?hl=en.
Google Web Fonts (local embedding)
This website uses so-called Web Fonts provided by Google to ensure the uniform use of fonts on this site. These Google fonts are locally installed so that a connection to Google’s servers will not be established in conjunction with this application.
For more information on Google Web Fonts, please follow this link: https://developers.google.com/fonts/faq and consult Google’s Data Privacy Declaration under: https://policies.google.com/privacy?hl=en.
Adobe Fonts
This website loads fonts from Adobe servers to display its typography consistently. Adobe Inc., 345 Park Avenue, San Jose, CA 95110-2704, USA, operates the service. Loading the fonts requires your browser to transmit your IP address to Adobe.
According to Adobe, it does not store the IP address received for font delivery and does not set or use cookies to serve these fonts. Adobe collects information such as the fonts served, web project and account identifiers, embedding method and website hostname for service delivery, diagnostics, licensing and billing.
The legal basis relied on for the consistent presentation of our website is Article 6(1)(f) GDPR. Where consent is required, processing must instead be based on Article 6(1)(a) GDPR; consent may be withdrawn at any time with effect for the future. This notice does not itself constitute consent.
Processing may involve transfers to the United States. Adobe states that Adobe Inc. and participating US subsidiaries are certified under the EU-US Data Privacy Framework. For transfers not covered by an applicable adequacy decision, Adobe describes safeguards including EU standard contractual clauses. Details are available in Adobe’s international data transfer information.
Further information about the data processed is available in the Adobe Fonts privacy notice and Adobe Privacy Policy.
9. eCommerce and payment service providers
Processing of data (customer and contract data)
We collect, process and use personal data only to the extent necessary for the establishment, content organization or change of the legal relationship (data inventory). These actions are taken on the basis of Art. 6 Sect. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual actions. We collect, process and use personal data concerning the use of this website (usage data) only to the extent that this is necessary to make it possible for users to utilize the services and to bill for them.
The collected customer data shall be eradicated upon completion of the order or the termination of the business relationship. This shall be without prejudice to any statutory retention mandates.
Data transfer upon closing of contracts for online stores, retailers and the shipment of merchandise
We share personal data with third parties only if this is necessary in conjunction with the handling of the contract; for instance, with companies entrusted with the shipment of goods or the financial institution tasked with the processing of payments. Any further transfer of data shall not occur or shall only occur if you have expressly consented to the transfer. Any sharing of your data with third parties in the absence of your express consent, for instance for advertising purposes, shall not occur.
The basis for the processing of data is Art. 6 Sect. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or for pre-contractual actions.
Data transfer upon closing of contracts for services and digital content
We share personal data with third parties only if this is necessary in conjunction with the handling of the contract; for instance, with the financial institution tasked with the processing of payments.
Any further transfer of data shall not occur or shall only occur if you have expressly consented to the transfer. Any sharing of your data with third parties in the absence of your express consent, for instance for advertising purposes, shall not occur.
The basis for the processing of data is Art. 6 Sect. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or for pre-contractual actions.
PayPal
Among other options, we offer payment via PayPal on this website. The provider of this payment processing service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as “PayPal”).
If you choose payment via PayPal, we will share the payment information you enter with PayPal.
The legal basis for the sharing of your data with PayPal is Art. 6 Sect. 1 lit. a GDPR (consent) as well as Art. 6 Sect. 1 lit. b GDPR (processing for the fulfillment of a contract). You have the option to at any time revoke your consent to the processing of your data. Such a revocation shall not have any impact on the effectiveness of data processing transactions that occurred in the past.
Klarna via Shopify Payments
We offer Klarna payment options through Shopify Payments. The provider is Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden. Available options depend on your country, currency and eligibility and are displayed during the payment process.
To offer and process Klarna payments, contact, billing, delivery, order and payment-related information is transmitted to Klarna through the payment integration. Klarna uses this information to assess eligibility for its payment options and process the selected payment. If you choose Klarna, you are redirected to Klarna to complete the payment process.
Our transmission of data necessary for the payment option you request is based on Article 6(1)(b) GDPR (pre-contractual steps and performance of the contract). Processing required to comply with our statutory obligations is based on Article 6(1)(c) GDPR. Optional processing requiring consent is based on Article 6(1)(a) GDPR; such consent may be withdrawn with effect for the future.
Klarna is responsible for its own processing of your personal data. Details about its processing purposes, legal bases, recipients, retention, international transfers and your rights are available through Klarna’s German privacy information and privacy notice. Information about Shopify’s processing is available in the Shopify section above and the Shopify Consumer Privacy Policy.